Image Credit: Fast Company
Ikea’s first CG photo was a Bertil pinewood chair in 2006. By 2012, the Wall Street Journal reported that 25% of their products were CG. Today, that figure has ballooned to 75%.
It’s amazing how quickly technology can upend traditional ways of doing things. When you really think about it, how much work did it take to physically photograph every product in the Ikea catalog?
Source: Fast Company