Deep Focus’ management team needed a new website in a two month timeframe in order to make the Cannes Lions festival. This project required a ground-up redesign, content creation and a functional CMS in order to support future updates.
I worked closely with the Executive Creative Director, who was the primary stakeholder in order to define the project scope. Through a series of exploratory meetings, we determined that trying to do a rebranding campaign at the same time would put the site launch in jeopardy and focused on coming up with a visually compelling responsive layout.
The creative team lent three members – a ux designer, a senior designer who created the page templates and a junior designer who would assist with asset optimization and help with layouts as needed. I arranged bi-weekly status meetings and reviews with the creative, account and tech teams so everyone was informed of the project’s progress and to raise concerns before they became serious issues.
Once I received approval from the ECD, I created annotated documents of all the page templates and related assets. Once the tech team approved the creative assets I created the JIRA development tickets, test plans and ran the daily standup in order to maintain each sprint’s schedule.
The revised Deep Focus website launched one day before the Cannes Lions show to positive feedback from the executive team and well as industry partners. The design has held up well since its 2014 launch with frequent updates and minor visual tweaks.